Guest Editors for the JR  special issue

 

Robert W. Palmatier

Professor of Marketing, Foster School of Business at University of Washington

Coeditor of Journal of Marketing

Research Director of Center of Sales and Marketing Strategy

e-mail: palmatrw@uw.edu

 

 

 

Kelly D. Martin

Marketing Department Dean's Distinguished Research Fellow at Colorado State University

Associate Professor of Marketing

 

 

last update: 29-Oct-2018